New Blog Launch: NonToxin.com
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Launched on 2nd April: NonToxin.com
20th November 2007: Maki at DoshDosh.com made an open challenge to his readers: start 1 flagship blog per month. 1 blog per month can become a logistical nightmare after 3-4 months. But I knew I wanted to open my own blog network.
So I spent the first quarter of 2008 putting systems in place so that I could create 1 blog per month without getting overwhelmed. I created systems and procedures on:
- Creating the blog and its design
- Having a consistent publishing strategy
- Automating marketing and reaching and touching the most number of people
- Monetizing the blogs
I’ll be posting parts of my procedures and systems in the coming weeks. But in this post, I would like to tell you that the first blog was launched exactly 7 days ago! 
The name of the blog is: Non Toxin. The purpose of that blog is: to downgrade information and upgrade wisdom. And to never write about things that are hot today but won’t be remembered tomorrow. No Tech. No Gossip. No Politics. If the blog post doesn’t make you smarter, it shouldn’t be published!
Would you like an insiders look at how a blog does in its first week of launch?
1st week statistics for NonToxin.com:
- 2 Posts (1 of them just published 17 minutes back)
- 18 comments
- 839 unique visitors
All in all, its a good start. And I haven’t even started promoting the blog heavily. The only things I’ve done is:
- Announce the blog on 1 forum that I love
- Added a small link to a newsletter of mine
Besides that, one of my friends also submitted the first post to StumbleUpon.com that bought in about 106 visitors.
Whats the next plan of action?
- Cruise the waters till 5-6 posts are published on the blog
- Then jumpstart blog promotion
PS: I would appreciate it if you can hop on to the new blog and post a comment on the top most post if you like its content. As you know, having more comments on a new blog builds social proof and helps a lot in showing that its a busy blog and other people like it. Thanks!
If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)Posted by Ankesh Kothari under Misc on 09 Apr 2008
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