3 Blog Tag Line Tactics
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Frequently Asked Question: I’m having a hard time creating a tag line for my blog because I cover a lot of different topics.A How should I go about creating the tagline?
Since writing the Blog Tag Line post, I’ve had 3 people ask me a similar question.A What should you do if you cover a lot of topics and can’t decide on a short tag line?
Tag Line Tactic 1: Focus
Case Study 1: Dominos sells more than just pizzas.A Yet their tag line was “Fresh Hot Pizza in 30 Minutes or Its Free.”
Case Study 2: This blog covers a lot of various topics like blog designing, making money and increasing traffic.A Yet the Tag Line is just “How To Grow Your Blog Traffic.”
It doesn’t matter what you offer.A Your tag line is not there to convey your entire sales message or mission statement.A The purpose of the tag line is simple:
To Make People Interested and
Surf More Pages of Your BlogA
So focus on your best feature and go with it.A Some questions that may help you out:
- What can you be the best in the world in?
- What differentiates you or your blog?
- What is the corner stone of your blog?
- What topic is your target audience most interested in?
Tag Line Tactic 2: Umbrella
Another tactic to create tag lines is finding the umbrella - the big picture topic that covers all the things you publish.A For example: one reader asked me that he fixes computers and is also interested in blogging about new media.A What tag line should he go with?
My answer: Computers and New Media - both are two very different topic.A But fall under the same big umbrella: Technology.
If he wants to cover all bases, he should create a tag line that focuses on technology as its key word.
Tag Line Tactic 3: DivisionA
The third tactic is: division.A Create new blogs on each different sub-topic.A And then create a tag line for that narrowly focused blog.
This requires more work on your part.A But the pay-off is usually better too.A Because by narrowing your interest, you’ll position your blog as the ultimate authority in that sub-niche.
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The problem I see with having multiple blogs is that it is not easy to try and make one post to each blog every day, which is good to get into a habit with for one blog as you get into the routine of making a post each day.
Posted 27 Jun 2007 #
Excellent point Jared. Thats why if you can find an umbrella for all your various topics, thats a better idea.
But sometimes, it is worth it to narrow down your focus. Divide the topics especially if they have nothing in common.
And if you can’t handle the extra workload that well, you can always publish 3 posts a week per blog than one-post-a-day.
Posted 28 Jun 2007 #
hey.. thank you man
Posted 07 Dec 2007 #