4 Tricks To Repackage Old Posts
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Question: What should you do of all the older posts on your blog - that not many people have read?
Here are four things you can do:
1. Write Review Posts
Write posts like “This Week Last Year” or “Top [category] Posts.” LifeHacker blog does that very well.
2. Build Up an Old Post
Go read your old posts with one idea in mind: can you expand on one of those posts?
3. Combine & Edit Older Posts
This is my favourite trick. By combining two good old posts, you can create a mega super blog post! My guest post at NxE is an example of how I combined 3 different half-finished drafts into one super blog post.
By combining 2-3-4 good ideas together, you overwhelm your readers with more ideas than they can process at one time. Which leads to them bookmarking your posts, submitting it to social bookmark sites etc - and all that leads to a lot more traffic to your blog!
4. Convert Old Posts into PDF
You could convert a series of old posts into PDF reports and documents. And then use thePDF reports as goodies or bonuses. Or lead generation tools for your blog!
Do you have any other ideas on using old content again?
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Great article! Once I’ve been in the blogging business long enough I’ll definitely make some posts about all my great old content.
Posted 28 Aug 2007 #
Thanks for this article, I have discovered that it is harmless to capitalize on older posts, sometimes there are new information to rewrite with, other times, my writing skills have improved, etc….
But I hadn’t thought of combining three or four half-baked posts into one power post or creating free pdfs. I will definately keep this in mind in the future when my blog turns 12 months old.
Keep on rocking, Ankesh!
Posted 28 Aug 2007 #
“BUY U A BEER ???”
I wouldn’t buy you the TIME of day !!!
Cheapskate !
Posted 28 Aug 2007 #
Jared: Thanks
Mark: Thanks for commenting. Just one note: you don’t have to wait 12 months to start repackaging your archives. A 100 odd posts is enough.
Taika: Hehe - Thanks for making me laugh with your attitude.
Posted 28 Aug 2007 #
Thanks for this post. I actually like writing, but sometimes, recycling posts may free up time. The PDF idea is something I have tried with success.
Posted 28 Aug 2007 #
Stephan: Thanks for your comment. It would be awsome if you could share your PDF idea results.
Posted 28 Aug 2007 #