Case Study: Brand Identity Guru
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Snapshot of BrandIdentityGuru.com
Fools learn from experience. Sages learn from history. Keeping that in mind, BlogClout presents the de-construction of BrandIdentityGuru.com (BIG)A so that you can learn from the website and its Branding Blog.
Setup & Design
The first thing you see when you visit their website is the use of some cool technology.
1. The video of the woman who introduces you to the website is brilliant. Even though it starts without permission, the script is good and crisp. It guides you well. And it ends with a call to action. (If you want to create a video like that for your website or blog, visit Onsite Videos.)
2. The navigation of the internal pages is much better than the navigation of the front page. The front page flash confuses you a bit because it asks you to focus on 4-5 different elements all at once. Compared to that, their internal pages are very clean and efficient. Eg: their Search Engine Optimization Page.
3. The entire website makes excellent use of colours and icons and symbols.
Content
1. BIG has a good content strategy. They have an interactive game on their front page that involves audiences.
2. They also have a quiz on their front page. The idea of a quiz is brilliant. But the execution isn’t too good. Because their quiz has 12 questions - but the questions are such that most business owners won’t know the answers to them and will simply provide a guess.
3. They have a few funny easter eggs on their website. Which could lead to a viral buzz for them.
4. BIG also runs a branding blog. Where they write about successes and failures of other brands. A blog choke full of case studies is a good idea. If they balance it with how-to knowledge, they’ll do better.
Traffic & Monetization
1. Bulk of their traffic seems to be coming from search engines. BIG has a very high page rank.
2. BIG has a good monetization strategy. Attract people with their interactive content. Win and keep their interaction with interactive tools. Then follow up and sell high end consulting services. All the key pages have a “call to action” and asks people to contact BIG for further information on their services.
3. BIG would do well by implementing a newsletter. So that they can capture their visitors’ contact details and follow up to make the sales. Because their products and services are all high end ones, following up is essential.
All in all, its a well made website. And you can learn quite a bit from de-constructing it.
Disclosure: Although this is a paid post, my opinions haven’t been altered.
If you would like your website or blog to be reviewed on BlogClout, please contact me.
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I must say this was an in-depth review. First off thank you for your honesty. Secondly this site was built in 2000…surprised? We’re actually redesigning it as we speak. I agree about the homepage, hence the redesign.
There is a newsletter sign up on every page…you must have missed it, hence the redesign.
Thanks for giving away Onsite, you’re killing me man…
The quiz is free man so how bad could it be? It has to be general for all and that’s the problem.
Hopefully within the next 6 months we’ll have a shiny new site up that’s easier to navigate.
Keep up the good work!
Posted 08 Sep 2007 #