The Power of Specific Phrasing
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1.
Hog Island was a piece of land that no one visited, until Huntington Hartford renamed it to Paradise Island. Today, it is one of the top most vacation spots in the world valued at $5 billion!
2.
A non-profit company I consulted with a couple of years ago almost doubled their donations by using one simple technique. Instead of asking people to simply give their money, they gave the people specifics. In the letter they mailed out, they wrote how exactly they will use the funds that they would receive (to start a new kitchen program, to renovate one location etc). Specifics doubled the response.
3.
BlogClout.com came out with a WordPress plugin that allows blog owners to accept donations via PayPal from their readers. But instead of asking people to simply “donate money” - the plugin asks people to “Buy Me a Beer!” (For non-drinkers, there is a setting that substitutes Coffee in place of Beer.)
If you use WordPress, then click here to Download the Buy Me a Beer Plugin that allows your blog readers to donate money via PayPal
If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)Posted by Ankesh Kothari under Making Money on 22 May 2007
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