Double Duty Business Cards

A week ago, I had new business cards made for this blog. But unlike most business cards, these cards aren’t boring. Most people won’t throw them away.

And why won’t they throw the business cards away?

Because these cards perform double duty. I’ve used both the front as well as the back side of the business cards.

1. One side works as all business cards are intended to work: it gives people contact details about me and this blog.
2. But the flip side is what keeps people hold onto the cards. Because there is an offer on the flip side for a free goodie!

You can take a look at them yourself:

Action Summary:

Create double duty business cards for your own blog too. Use both the sides of the business cards.
Offer a free report or a goodie or maybe even a coupon on the flip side of the business card. Something that prevents people from throwing the cards away. Something that su

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Posted by Ankesh Kothari under Designing, Traffic on 19 Jun 2007
Comments (5)

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Comments: 5

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Goddess Carlie wrote:
I actually just ordered some business cards myself. I am really looking forward to them arriving and when they do I’ll make a post about them as well. You have a fantastic idea here for people not throwing away your cards. For my next batch, I think I might try to think up something similar.

Posted 20 Jun 2007 #
Ankesh Kothari wrote:
Thanks Carlie

Some other uses of the flip side of the business card:

* discount coupon
* calendar
* map
* loyalty card (where you can stamp 5 boxes and they can then redeem that business card for a 6th unit of your product for free)

Posted 21 Jun 2007 #
Tim wrote:
Double-sided business cards with a special promotion on one side is always a great idea. What about promoting your blog with custom pens, hats, t-shirts, etc. too?

Posted 20 Jan 2009 #
Jessica R wrote:
Just came across your post. I found it informative for me and I’m sure many others. I did also have small trouble subscribing to the blog but figured it out; I’m still a 2-finger typist . Thank you and keep your blogging spirit going strong.

Posted 18 Jun 2009 #
Business Cards wrote:
Great post Ankesh,
The tip about placing an offer on the back of the card is good advice.

Posted 22 Jul 2009 #