Double Duty Business Cards
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A week ago, I had new business cards made for this blog. But unlike most business cards, these cards aren’t boring. Most people won’t throw them away.
And why won’t they throw the business cards away?
Because these cards perform double duty. I’ve used both the front as well as the back side of the business cards.
1. One side works as all business cards are intended to work: it gives people contact details about me and this blog.
2. But the flip side is what keeps people hold onto the cards. Because there is an offer on the flip side for a free goodie!
You can take a look at them yourself:


Action Summary:
- Create double duty business cards for your own blog too. Use both the sides of the business cards.
- Offer a free report or a goodie or maybe even a coupon on the flip side of the business card. Something that prevents people from throwing the cards away. Something that su
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I actually just ordered some business cards myself. I am really looking forward to them arriving and when they do I’ll make a post about them as well. You have a fantastic idea here for people not throwing away your cards. For my next batch, I think I might try to think up something similar.
Posted 20 Jun 2007 #
Thanks Carlie
Some other uses of the flip side of the business card:
* discount coupon
* calendar
* map
* loyalty card (where you can stamp 5 boxes and they can then redeem that business card for a 6th unit of your product for free)
Posted 21 Jun 2007 #