How To Get Genies To Give You What You Want
Will the WWW Genie grant your wishes?
A genie grants 2 wishes to a man.
He wishes for:
1. The best drink in the world and
2. The best woman in the world.
The genie does his magic and gives the man…
Aquafina and Mother Teresa!
Moral of the Story: Be Specific.
In various tests conducted by hundreds of copywriters, the results have been the same.A? Specific copy beats generalities.
“Kills 99.8% germs”
is better than
“Kills 100% germs!”
Details add depth to the claim.A? And make it more believable. A? And only when people believe you will they buy from you.A? So remember to be specific in your claims and copy.A? Provide lots of specific details.A? And you’ll do better than before.
Picture Credit: psd
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Comments (5)
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Hehe nice joke with good moral
Posted 07 Sep 2007 #
[...] Specific copy beats generalities. – Ankesh Kothari on How to Get the Genies to Give You What You Want [...]
Posted 08 Sep 2007 #
Do you have the rights for this pretty good analogy joke – or is it common? I’d like to translate it to German and publish it on my geekland.de blog.
Do you mind?
Posted 10 Sep 2007 #
Pere: Thanks for asking. Its a joke I’ve heard from many people. No one owns the copyrights to it. So feel free to translate it.
Posted 10 Sep 2007 #
Flaschengeister: Spezifikation und Umsetzung…
Ein Mann erhA¤lt von einem Flaschengeist zwei freie WA?nsche.
Er wA?nscht sich:
“Den besten Drink der Welt und die beste Frau der Welt”
Der Flaschengeist lA¤sst seine Magie wirken und beschert dem Mann eine Flasche San Pellegrino und Mutter…
Posted 11 Sep 2007 #