Blended Un-Intrusive Ads Work 850% Better
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(Note: I’d made a mistake in selecting the right word. Instead of writing “Un-intrusive”, I’d written “intrusive” everywhere on this post. The mistake has been corrected. Thanks.)
I tested two different display formats of Google Ads on this blog.
1. One format stood out from the body. It had a yellow background and black border.
2. Second format was more un-intrusive and had the same look and feel with the rest of the body. With white background and border.
The results:
- Yellow-Black outstanding ads had a click through rate of 0.02%.
- White-White un-intrusive ads had a click through rate of 0.17%.
Intrusive ads outperformed the outstanding ads by 850%!
Action Summary:
- If you make your ads stand out from the body of your blog, people will start ignoring it.
- So you’ve got to make your ads un-intrusive. Disguise them to merge with your posts. And your click through ratios and earnings will go through the roof.
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Thanks for the info pal!
Cheers!
Ravi
Posted 28 May 2007 #
I don’t think “intrusive” is the right word for this
Posted 28 May 2007 #
Hasn’t Google been telling us all for ages that the CTR would be higher if the ads are intrusive (though they call them blended in) ?
Posted 28 May 2007 #
Thanks Dave and John.
Not sure what I was thinking while I wrote the post…
I totally didn’t mean “intrusive”…
…In fact, I meant to write “un-intrusive”!
Posted 28 May 2007 #
You have lots of information. Your blog is going to superhit soon. What you think about my blog?
Posted 29 May 2007 #
I made nearly the same experiences when I put some adsense blocks on my stocks-tips pages. Useing some outstanding styles (colors and background) gave my a clickrate of about 0.6% while a “embedded” style made it up to about 2%.
That’s about a 300% raise. But another tech did even make it up to 4%. It’s the click-block-ads, styled as a line of keywords within the flow of normal content.
Think one needs to change the ad-layout from time to time - just try to be unusual.
Posted 06 Jul 2007 #
Thanks Rainer. Excellent insights.
Posted 06 Jul 2007 #
hi kya haal hai
Posted 09 Sep 2007 #
when they say it’s ove. Andreina Cecilio.
Posted 20 Sep 2007 #