Jose & Carlos Teach a Lesson: Find What Your Audience Wants
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Jose and Carlos are panhandling at the freeway off ramp each holding a sign.A Jose drives a Mercedes, lives in a mortgage free house and has a lot of money to spend.Carlos only brings in 2 to 3 dollars a day. Carlos asks Jose how he can bring home a suitcase full of $10 bills everyday.
Jose says, a_?Look at your sign, then look at mine.a_?
Carlosa_T sign reads:
a_?I have no work, a wife & 6 kids to support.a_?
Carlos then looks at Josea_Ts sign:
a_?I only need another $10.00 to move back to Mexico.a_?
This above joke hits the mark like no thesis ever can: Focus On Your Audience & Their Wants!A Or else you’ll struggle.
Action Summary:
- Find out what your target audience wants.A And then give them that.
- Go over your “About Us” page and count how many times you’ve written “I” or “Me” or “Our” vs “You.”
- If your aim is to grow your blog into a business (rather than just maintaining it as a personal diary) - then let your blog be about your readers.A Not about you.
Spread the word:
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Very interesting. I definitely agree with the points you stated. This also somewhat also goes back to how your “Buy me a beer” plugin may work better than just a donate button. If you give the audience a specific thing to donate towards, you will be more likely to receive donations.
Posted 17 Jul 2007 #
I’m trying to make my current blog sit in between being MY blog and a small business.
I want to target my audience but at present don’t know what they are and how they need targeting. I guess right now in the early stages I should let people find me then grow to accomodate!
Thanks for the advice.
Posted 18 Jul 2007 #
Forest Parks: If you go after everyone, you’ll end up attracting no one. You have to decide who you want to cater to. Who can be best served with your ideas and writings? Chase them pro-actively. Don’t wait for them to find you. Go ahead and find them yourself.
Once you have decided who you are writing for, you can then start asking them what exactly they would like - and start making money.
Posted 18 Jul 2007 #