Marketing with Google Knol
Google just released Knol – and the pundits are touting it as a wikipedia killer already. So what is Knol and should you pay attention to it?
What is Knol?
Knol is a Google project where users write authoritative articles on specific subjects and publish them at knol.google.com
Its not like wikipedia.com because:
1. Its not completely open source. Others can’t edit the articles you publish without your consent. So in that way, its more like squidoo.com than wikipedia.com
2. The article URLs are in the format of
http://www.knol.google.com/k/[username]/[article-title]
So it seems like more than one person can write an authoritative article on the same topic – unlike on wikipedia.
So Should You Pay Attention to Knol?
One word answer: Yes.
Although historically, Google hasn’t given a lot of weight to pages created by others on the Google network (eg: on GooglePages and Blogger) – it seems like they have changed tracks for their Knol project.
More than half of the Featured Knols rank in the first page of Google for their titles!
- How to Backpack – Google Rank #4
- Tooth Pain – Google Rank #3
- Toilet Clogs – Google Rank #4
The other un-featured Knols aren’t doing too good at the moment. But seems like that will change soon.
On top of that, Google also shares Adsense revenue that are shown on your Knols pages.
So my prediction is that the Squidoo.com lens writers are going to jump on the Knol bandwagon in droves! I personaly will be creating new Knol pages before creating Squidoo Lenses too (but I’m not totally giving up on Squidoo just yet).
Action Summary:
- Create your own knol for your blog
- But don’t try to make it an ad for your blog. Follow Google’s Good Knol Writing guidelines
- Reference other sites and links within your knol. Write your Knol like you are writing an article for a science journal
- Because the goal is to become one of the Google’s Featured Knol and enjoy a lot of traffic to your blog through the knol
Spread the word:
Comments (11)
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Interesting! I’m behind though…I never got around to making a decent Squidoo page!
Posted 24 Jul 2008 #
A Wikipedia killer, probably not… but a Squidoo killer, maybe!
Posted 24 Jul 2008 #
Great info! I’m def. going to start a Knol, maybe actually get ahead of the crowd on something.
Posted 26 Jul 2008 #
iranian people
Posted 03 Aug 2008 #
reza
Posted 03 Aug 2008 #
My wife and I are a team of Internet Marketers who use Squidoo as a traffic generator. I really look forward to checking out Knol.
Tks for the heads up
Posted 08 Aug 2008 #
Looking forward to reading high quality articles at Knol.
Thanks!
Posted 29 Sep 2008 #
One point that’s often overlooked is that new pages linked from a page with high pagerank and a domain with much authority tend to be ranked highly for some time by Google. It doesn’t seem to me that Google is doing any special pushing of the Knol pages. Nonetheless, as long as the featured pages are linked directly from a very highly ranked google page, they’re likely to do fairly well.
Posted 25 Feb 2009 #
This Google Knol will indeed be useful to blog sites which manages online marketing!
Great information!
I guess Knol should really be a must try for those wanting to increase their traffic and ranking against competitors.
Posted 22 Apr 2009 #
First time I’ve heard of Knol. Newbie as I am, I haven’t even taken a step toward Squidoo, although I know that perhaps one day I will. Now, it looks like I will be doing some Knol before Squidoo.
Thanks for the info.
Posted 24 Jun 2009 #
That’s kind of cool. I just knew it here. I think it’s a useful information. Thank you for sharing this to us.
I will make a further research about it.
Posted 17 Sep 2009 #