Product Development Strategy for Blogs - FAQ
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Strategy: Pump your first product profits to buy ads and generate more traffic for your blogA
I’ve had some fascinating discussions with a few bloggers via email and skype these past few days after the Create a Quick Info Product post.A Most of them have been quite fruitful and we shall see at least a couple of top bloggers come up with their own info products soon.
But there were a few hesitant people.A This post is for them.
1. I don’t have the time to create an info product
Even the slowest of writers can write one page in one hour.A 10-12 pages is all that is required for a report / hotsheet that can be sold for less than $10.A Are you telling me that you can’t work one weekend to raise your blog one notch ahead?
2. I’m not ready yet
Its December 2003.A I’ve just started promoting BizTactics.com.A I may have as many as 3 subscribers!A But thats the time my mentor Sean D’Souza forced me to write a report for the website.A What do you have to get ready for to write a quick report?
My suggestion: you should create an info product even before you start blogging.
That way - you can start buying ads to promote your blog from Day 1.A And buying ads will make you popular quicker than not buying ads.
What are you waiting for?A Can’t you dedicate one weekend this November to write a quick info product?
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You are so right… breaking it down to a page a day makes this task so much more manageable… thanks for the kick in the butt!!
Posted 09 Nov 2007 #
[…] Youa_Tve probably thought about creating an info product a_” so whata_Ts holding you back! I know I have thought about it, but there are always a million other things that “need to be done” that I let get in the way. Or is this just me avoiding creating an info product due some sort of fear of failure? Anke over at Blog Clout challenges all of us to create an info product in November. If youa_Tre already coming up with reasons why you a_?cana_Tt,a_? hea_Ts created another post to handle your self defeating objections. […]
Posted 10 Nov 2007 #
Breaking it down into small manageable pieces doesn’t seem so overwhelming! Now I need to write it. - Ashley
Posted 11 Nov 2007 #
Sean Da_TSouza ROCKS!
Posted 15 Nov 2007 #
Good post… Having your own information product to sell definately rocks! Don’t forget about using video instead of ebooks, you can churn out a good quality product with a higher perceived value much faster.
Posted 20 Nov 2007 #
You rock me up, very good suggestion, i always feel need more time to do some thing but after read your article seem i have to replan all i need to do by making all in small pieces, one more thanmk Ankesh
Posted 02 Dec 2007 #
This is an interesting perspective on marketing. I’ll think about it more carefully to see if I concur.
Posted 18 Mar 2008 #