The Power of Specific Phrasing
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1.
Hog Island was a piece of land that no one visited, until Huntington Hartford renamed it to Paradise Island. Today, it is one of the top most vacation spots in the world valued at $5 billion!
2.
A non-profit company I consulted with a couple of years ago almost doubled their donations by using one simple technique. Instead of asking people to simply give their money, they gave the people specifics. In the letter they mailed out, they wrote how exactly they will use the funds that they would receive (to start a new kitchen program, to renovate one location etc). Specifics doubled the response.
3.
BlogClout.com came out with a WordPress plugin that allows blog owners to accept donations via PayPal from their readers. But instead of asking people to simply “donate money” - the plugin asks people to “Buy Me a Beer!” (For non-drinkers, there is a setting that substitutes Coffee in place of Beer.)
If you use WordPress, then click here to Download the Buy Me a Beer Plugin that allows your blog readers to donate money via PayPal
If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)Spread the word:
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very neat idea.
i might implement it too.
Posted 22 May 2007 #
[…] to donate money by giving them a specific reason increases donations by 200% (read more in the a_?power of specific phrasinga_?a_?); though I haven’t benefitted a single penny from this plugin until now, hence it […]
Posted 14 Aug 2007 #
Hey. Love to know where you got your research on “power of specific phrasing”. I can’t find it anywhere.
Posted 31 Mar 2008 #
[…] Past experience shows me that asking people to donate money by giving them a specific reason increases donations by 200%! (Read more in the “power of specific phrasing…“) […]
Posted 28 May 2008 #
I like this post and you right. If you say the people how you use there money the will give it with good feeling and a smile on the face.
Posted 28 May 2008 #