The Power of Specific Phrasing
1.
Hog Island was a piece of land that no one visited, until Huntington Hartford renamed it to Paradise Island. Today, it is one of the top most vacation spots in the world valued at $5 billion!
2.
A non-profit company I consulted with a couple of years ago almost doubled their donations by using one simple technique. Instead of asking people to simply give their money, they gave the people specifics. In the letter they mailed out, they wrote how exactly they will use the funds that they would receive (to start a new kitchen program, to renovate one location etc). Specifics doubled the response.
3.
BlogClout.com came out with a WordPress plugin that allows blog owners to accept donations via PayPal from their readers. But instead of asking people to simply “donate money” – the plugin asks people to “Buy Me a Beer!” (For non-drinkers, there is a setting that substitutes Coffee in place of Beer.)
If you use WordPress, then click here to Download the Buy Me a Beer Plugin that allows your blog readers to donate money via PayPal
If you liked this post, buy me a beer. (Suggested: $3 a beer or $7.5 for a pitcher)Spread the word:
Comments (17)
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very neat idea.
i might implement it too.
Posted 22 May 2007 #
[...] to donate money by giving them a specific reason increases donations by 200% (read more in the a_?power of specific phrasinga_?a_?); though I haven’t benefitted a single penny from this plugin until now, hence it [...]
Posted 14 Aug 2007 #
Hey. Love to know where you got your research on “power of specific phrasing”. I can’t find it anywhere.
Posted 31 Mar 2008 #
[...] Past experience shows me that asking people to donate money by giving them a specific reason increases donations by 200%! (Read more in the “power of specific phrasing…“) [...]
Posted 28 May 2008 #
I like this post and you right. If you say the people how you use there money the will give it with good feeling and a smile on the face.
Posted 28 May 2008 #
sounds good to me, i’ll give it a shot!
Posted 10 Sep 2008 #
[...] more noticeable features of ChipIn is the use of specific power phrasing. They ask you why you are collecting the donation. They also ask you how much you need it and [...]
Posted 18 Sep 2008 #
[...] more noticeable features of ChipIn is the use of specific power phrasing. They ask you why you are collecting the donation. They also ask you how much you need it and when [...]
Posted 18 Sep 2008 #
Years ago I remember reading about a school in San Francisco that taught ‘How to Panhandle’. In the article one of the points made was that panhandlers earned more money by asking for a specific amount, “Do you have $5 bucks I can have.” The article also mention to personalize it by asking for help, “Can you help me out? Do you have $5 I can have?” Finally, to ask for help for something specific, “Can you help me out? Can you give me $5 so I can eat?”
I am convinced that a specific request does help significantly.
Posted 07 Dec 2008 #
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Posted 07 Jan 2009 #
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Posted 07 Jan 2009 #
I would like change the “buy me a beer” to “buy me a beer or a candy”. This shows you don’t care about how much they donate.
Posted 07 Jan 2009 #
[...] donate money by giving them a specific reason increases donations by 200% (read more in the “power of specific phrasing…“); though I haven’t benefitted a single penny from this plugin until now, hence it [...]
Posted 11 Jan 2009 #
I need to find a way to make money to feed my kids and pay bills. I’m clueless to all this tech talk and would welcome any info that will teach me how to start a website.Not a typical address that leads me to hundreds of sites that give me hundreds of ideas. Just something simple, elementary, and understandable!! Basic teaching for a basic guy please. Thanks for reading, Howard Stephens.
Posted 15 Feb 2009 #
[...] que un simple botón de donación (como el que nos proporciona Paypal). Incluso pueden revisar este otro artículo donde se resalta la importancia de el utilizar una buena frase para captar las [...]
Posted 06 Jul 2009 #
Is there a way to change the icon image to one of your own choosing?
Thanks,
Stephen
Posted 23 Oct 2009 #